T00LS & METHODS:  STRATEGY

DECODER

Systematic approach to analyse the four main levers of brand growth: identity, competition, culture, customers.

ARCHETYPES

Psychologically proven, analytical approach, that we developed into a proprietary SWELL tool. A perfect springboard to derive brand positioning, purpose and brand character.

BRAND
WORKSHOP

Systematic joint elaboration of the most important perspectives on brands. Internal & external PoV. Vision, Mission & Promise. Character & Meaning. Values & Benefits.

Value Proposition Design

Systematic approach to define future directions: vision, mission, values, positioning, character.

BRAND
EXPRESSION

Important step to bridge the gap between strategy and execution. In a brand guide type of document we try to express how a brand wants to make you feel.

BRAND
BOOK

A nicely designed outline of your brand’s mission, image and core values to keep things structured for all colleagues, and portray the DNA of your brand to clients, friends and your agencies.