T00LS & METHODS: STRATEGY
Systematic approach to analyse the four main levers of brand growth: identity, competition, culture, customers.
Psychologically proven, analytical approach, that we developed into a proprietary SWELL tool. A perfect springboard to derive brand positioning, purpose and brand character.
Systematic joint elaboration of the most important perspectives on brands. Internal & external PoV. Vision, Mission & Promise. Character & Meaning. Values & Benefits.
Value Proposition Design
Systematic approach to define future directions: vision, mission, values, positioning, character.
Important step to bridge the gap between strategy and execution. In a brand guide type of document we try to express how a brand wants to make you feel.
A nicely designed outline of your brand’s mission, image and core values to keep things structured for all colleagues, and portray the DNA of your brand to clients, friends and your agencies.