Privacy Policy

Declaration on the information obligation regarding the processing of personal data VIA SOCIAL Media

 

In addition to this website, we also use the following information services from Facebook Ireland Ltd., 4 Grand Canal Square Grand Canal Harbor, Dublin 2, Ireland:

 

Facebook:

https://www.facebook.com/SWELL.de

Instagram:

https://www.instagram.com/swell_brand_planning

 

We want to point out that you use our social media profiles and their interactive functions, such as commenting, sharing, rating, etc., on your responsibility.

 

Parties jointly responsible for the operation of our social media profiles within the meaning of the EU General Data Protection Regulation and other data protection regulations are the 

 

Facebook Ireland Ltd. (hereinafter "Facebook") 

4 Grand Canal Square 

Grand Canal Harbor 

Dublin 2 

Ireland 

and

SWELL GmbH

Fliedersteig 11

90607 Rückersdorf

Germany

Dr. Oliver Nickel (Managing Partner)

We operate the above-mentioned social media profiles to bring you, as a visitor to these pages, closer to our company and our portfolio and to make it easier for you to contact us.

 

Facebook uses "cookies" (text files) to save the information collected on your device. There is also cross-device storage of data and analysis of users if they have their own social media profile and are logged in to it.

 

Facebook's data protection declarations contain detailed information on this under the following links:

 

For Facebook:

https://www.facebook.com/about/privacy

 

For Instagram:

https://de-de.facebook.com/help/instagram/519522125107875

 

Opposition options (so-called "opt-out") can be made under the following links:

 

https://www.facebook.com/settings?tab=ads

https://www.youronlinechoices.com

 

As the owner of our social media profiles, we can neither exclude nor prevent the transmission and further processing of personal data from users in third countries, such as the USA, and all the associated risks.

Collection of statistical data by facebook

 

The so-called "Facebook page insights" are statistics created by Facebook. We have no influence on their generation and use. We can neither turn off this functionality nor prevent the generation and processing of Insights data.

 

For a selectable period of time, Facebook provides us with the following data - for the categories fans, subscribers, people reached and people who interact:

 

  • Total number of page views, 

  • Likes, 

  • Page activities, 

  • Post interactions, 

  • Range, 

  • Video views, 

  • Contribution coverage, 

  • Comments, 

  • Shared content, 

  • Answers, 

  • The proportion of men and women,

  • Origin based on country and city, 

  • Language, 

  • Views and clicks in the shop, 

  • Clicks on route planner, 

  • Clicks on phone numbers.

 

Due to the constant development of Facebook and Instagram and all other Facebook products, the availability and processing of the data is changing, so we refer to Facebook's data protection declarations for further details.

Our benefit from the information provided

We use the data available in aggregated form to make our posts on our social media profiles attractive for users, e.g. the distribution by age and gender for an adapted approach and the preferred visiting times of visitors for time-optimized planning of our posts. Information about the type of end devices used by users makes it possible to optimize content visually and functionally.

 

In accordance with the Facebook terms of use, which each user has agreed to when creating their own social media profile, we can identify the subscribers and fans of our profiles and view their profiles, as well as content that is publicly shared via them.

Your rights as a user of our social media profiles

 

All of your data protection rights apply when you use our social media profiles. Facebook fully ensures that the processing of personal data and Insights data takes place on the basis of appropriate legal bases. Since only Facebook has full access to user data, we recommend that you contact Facebook directly if you would like to ask information or other questions about your rights (e.g. the right to deletion).

End or restrict data processing

 

If you no longer want the data processing described here in the future, you can deactivate "following" or "subscribing" to our social media profiles using the appropriate functions, e. g. on Facebook through the functions "I don't like this page anymore" or "Don't subscribe to this page anymore". This will remove the connection between your social media profile and ours. Identical or similar functions also exist for Instagram.

We reserve the right to change this data protection declaration at any time with effect for the future. The current version is available on our website.

Status: November 2021