T00LS & METHODS: INSIGHT
Customer
Journey
Spotting passion points, pain points and receptivity moments to effectively allocate budgets and content at crucial brand experience points.
Customer
Lab
Deep dive session, loaded with various interactive workshopish exercises to improve qualitative learning on mind-sets, attitudes and feelings towards categories or brands.
Clash
Groups
A home-made confrontative qual research tool to unfold consumers' hidden emotions, go beyond the obvious of decision making or brand images, and to gain fresh insight.
Immersion Visits
("Aupair Stays")
We observe your users in the wild (in-home, shopping trips, job environment, out and about) and decode meaning of routines, jobs to be done, role of brands and find hidden gems.
Purchase
Decision Game
Our creative engine for prioritizing innovative offer ideas, system components, potential product features via gamification (our proprietary SWELLO play money and cards).
Scrap
Book
Consumers create awesome picture books or mobile diaries of their lifes, passions and world – usually as prep-work for consumer labs or qual sessions.