KÄRCHER

PROJECT FOcuS:

Insight & STRATEGY

Paving the way for a new generation of pressure washers.
Tons of market research results from different parts of the world, many initial design ideas, but the big hit was not yet there. That's where we came in. In a very dense, four-month innovation process consisting of interdisciplinary expert and core team DT workshops, and concluding customer labs, we rethought the high-pressure cleaner. The core idea: the functionality moves from the body of the device completely into the gun. The new "Full Control" series met the users' feelings and gave Kärcher a significant increase in volume.