Tons of market research results from different parts of the world, many initial design ideas, but the big hit was not yet there. That's where we came in. In a very dense, four-month innovation process consisting of interdisciplinary expert and core team DT workshops, and concluding customer labs, we rethought the high-pressure cleaner. The core idea: the functionality moves from the body of the device completely into the gun. The new "Full Control" series met the users' feelings and gave Kärcher a significant increase in volume.