What if? - SWELL - Frische Energie für Marken


Where new ideas meet brands

What would happen if we tried out this? Or that? A source of our energy is improving concept ideas, or confronting scenarios which are not yet within the scope of your brand and category. 


Clash Groups
Through confrontations and role plays, emotional barriers are opened and energy for change is released.


Opportunity Games
We play about with ideas and develop scenario opportunities with customers or experts.


Ideation Workshops/ Jam Camps
Expert or client teams create desired concepts or future springboards in Design Thinking mode.


Concept Labs
We check and stretch concept ideas against the “mind” and “heart” of the target group.


We use these approaches on an individual and modular basis, depending on what questions you seek to answer.