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The Loftwerk, our base

SWELL makes its home in a listed historical industrial complex in the South of Nuremberg. An inspiring building which still echoes with the voices of brand engineers of days gone by.

We are proud of the fact that in this very building in which we currently think up fresh brand ideas, is brand related activities were happening as far back as 1913. In this building — the “Vereinigte Fränkische Schuhfabriken AG” — 2,000 employees used to produce nearly 10,000 pairs of leather and felt shoes per day, including the brand “Pudelwohl”. The factory, built in the neo-classical style, was at that time one of the largest business complexes in Nuremberg. It is one of the few examples of this type of building that survived WWII.


We love it’s classical, traditional, industrial atmosphere. We love the unique urban loft space with its 4.5m high ceilings and large windows which let in lots of fresh blue sky and lots of deep orange sun. It matches our logo colours and gives us the physical and mental space to think up new ideas for our client brands.



Watch out Facebook or Instagram for more photos and images of life at SWELL in the Nuremberg Loftwerk.

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